Idea #2

Easy Workflow Integration

Most tech buyers don't want the product to
•increase their workload
•change their work process

2 Common Integration Problems

1. The innovation doesn't easily fit into their current workflow/process.
2. The risk/effort to deploy doesn't look to be worth the possible improvements.

Idea #2

Sell a solution that is a, designed to fit naturally into their workflow, and b, improvements that are easy to see will be worth the work