Marketing/Lead Gen. team’s ‘Best Day’

A TEAM'S BEST DAY HAS:

Customer Experience –  Institutional Knowledge
Dept. Structure – organizational framework

 

Customer Experience
 

  1. Target customer profiles

  2. Value prop models

  3. Competitive Analysis

  4. Product/ Market fit by TCP

  5. Marketplace Opportunity Analysis

 

Structure

  1. Roles/Work

  2. Process

  3. Channels

  4. Metrics

  5. Matrix