The $40M Solution

• Most $40M tech companies have developed their capacity to generate leads with a combination of:
  • Internal team 
  • Contracted experts  
  • Digital marketing firms
• Internal lead generation department
  • Highest control
  • Greatest company expertise and knowledge 
  • Slowest to start generating leads
  • Long-term preferred option to scale revenue
  • Cheapest in dollar cost, highest in opportunity cost
• Contracted experts
  • Specific expertise
  • Supplement internal management
  • Quickly added to team
• Digital marketing firm
  • Fastest to more leads
  • Lowest control
  • Little institutional knowledge developed
  • Most expensive 
  • Quickest to gain knowledge from experience