How We Deliver Results

Process Step 1 – Define Best Customer

a. target customer profiles [TCP]
b. value proposition models
c. competitive analysis
d. product/market fit by TCP 

Process Step 2 – Update Lead Generation Plan

- Channels
- Team
- Management
- Cost
- Campaign
- Goals 

Process Step 3 – Advise/Offer Oversight on Implementation

Immediate Implementation

Each week the work creates insights the company can use immediately to improve the team’s actions/decisions

Target customer profiles – outbound lead gen. efforts are more focused     

Value proposition models – the prospects’ pressure to act is clearly articulated 

Competitive analysis – prospect’s viable options defined, message adapted to fit 

Product/market fit by TCP – entire team has one page summary on best customer, their current pain and reason for purchase