Marketing Plans don’t 2x leads because the Plan is not the controlling factor

Controlling Factor – Marketing Dept. Model

MARKETING

Fewer referrals and leads generated  

SALES TEAM

Education costs limits new sales per salesperson

NEW PRODUCT/CATEGORY

Longer to establish new product or service, enter new category

Effective MKT Dept. Model enables MQL growth

A solution to the cost of educating prospects on new innovation is sales team marketing, that is a marketing team that serves the sales team by making it easier to sell. At the core of effective sales team marketing is the marketing structure. This structure is the framework that focuses all marketing work.