Build Sales Model

A 'sales model' is the structure that organizes a company's lead gen. and sales team work.

Your SaaS company has more customer experience (proven success) than is defined on paper.

This 'institutional knowledge' is used to fill in the sales Model to define success.

Sales Success - Model Steps
1. Product Niche
2. Ideal Customer Profile
3. Buying Process/Journey
4. Competitive Analysis
5. Lead Generation Method
6. Marketing Campaign, Lead Gen. Messaging, Value Prop


Just for Fun

How qualified buyers are defined is specific to a company's position on the product adoption curve.

Adoption Curve.PNG