Idea #1

Your best leads are Buyers, not Shoppers:

Buyers are energized to buy from you

Shoppers are interested in learning more

Qualified Buyers

Have already taken action trying to find a solution
Take action between sales calls to help you sell them

Qualified Buyers are the leads that convert

Have preexisting urgency to solve their problem
Are energized by your solution

Idea #1

Disqualify Shoppers as fast as possible

Put all effort into finding/selling Buyers