Idea #1

Your best leads are Buyers, not Shoppers:

Buyers are energized to buy from you

Shoppers are interested in learning more

Qualified Buyers

•Have already taken action trying to find a solution
•Take action between sales calls to help you sell them

Qualified Buyers are the leads that convert

•Have preexisting urgency to solve their problem
•Are energized by your solution

Idea #1

Disqualify Shoppers as fast as possible

Put all effort into finding/selling Buyers